Do we see what really is?
Our perception depends on many different factors but everyone thinks he sees it “correctly”.
The visual perception on the Internet is effected by other areas of focus and rules than print media. If for print a Serif font is selected because the little hooks facilitate further reading, on the Internet, you tend to pick a non-Serif font to promote the clear visual transmission of data from the screen to the eye. You can also find major differences in color selection because a printed color is distinct while the color of a website can be perceived very differently due to the effects of the different browsers, hardware/software components as well as the individual settings by users and their output medium.
Even the differences are sometimes minimized, everyone must be aware that the perception of the website varies. You can affect a lot of things in programming but the individual resolutions and settings on the computer can only be changed by the user.
In web design, typography as well as color and form psychology play an important role. Of course, the text always creates the basis for communication but actually the images, videos or animations get more – and more spontaneous – attention. The optimum interplay of important/interesting information and appealing visual effects are what set good web design apart.
And everyone only sees what his perception allows!